Chinese tourists account for more than one-fifth of all global tourism spending. A better understanding of the Chinese tourist’s travel journey will enable brand marketers to more easily and effectively map out their marketing/advertising direction. This webinar will guide the travel industry professional through this journey, sharing practical strategies and related case studies along the way. Understand the mindset and behaviors of the Chinese tourist; explore the four main stages of their travel journey; and examine strategies to connect across each stage.
November 15, 2018
Hospitality Financial and Technology Professionals
General Hours: 1.20
WEB111418A Mapping the Travel Journey of the Chinese Tourist